business in marketing

IoT Market – Embedded car OEM telematics subscribers exceeded 200 million in 2022

According to a new research report from the IoT analyst firm Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 16.1 percent from 202.3 million subscribers at the end of 2022 to 426.4 million subscribers at the end of 2027. Moreover, Berg Insight […]

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Inspired at the Getty, LA teen’s duct tape dress among scholarship contest’s finalist

Karla Torres, a recent graduate of Francisco Bravo Medical Magnet High School in Boyle Heights, designed and created the 18th century-inspired prom dress out of duct tape for a “Stuck at Prom” scholarship contest. (Gary Coronado/Los Angeles Times) Her Marie Antoinette-style dress is elegant and intricate, with detailed lace along the edges, an angular corset

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Small Business Marketing Ideas (For Any Budget)

For one week each spring, “shopping small” means big business. Small Business Week, happening April 30 through May 6 in 2023, is a prime opportunity for small and medium-sized businesses (SMBs) to raise brand awareness about their products or services—and bring customers in the door. Doing this, however, requires a little outside-the-box thinking. Giving your

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Slash aims to corner the Gen Z market with business-focused banking features

About two years ago, Victor Cardenas and Kevin Bai — college dropouts from Stanford University and the University of Waterloo, respectively — built a fintech platform called Slash that lets users create shareable virtual cards to split recurring expenses. Slash quickly became popular with teenagers because its virtual cards were debit-based, available to people 13

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