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Tractor Beverage Company, one of North America’s fastest-growing beverage brands and the only certified organic, non-GMO total beverage solution for food service, is delighted to announce the appointment of Gus Rios as Senior Vice President of Marketing. Rios brings a wealth of experience and expertise to the company, including recent roles at Coca-Cola and PepsiCo. […]

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Some B2B agencies see a spike in business as market conditions remain unclear

Inflation, economic worries and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. And those marketers are looking to harness technology to devise newer approaches and strategies to win new businesses. Omnicom’s

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Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta:

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