nature of business marketing

Setting a manufacturing business apart with personal marketing technologies

sesame / DigitalVision Vectors / Getty Images In 1993, Don Peppers and Martha Rogers introduced a new concept that became the foundation for many of today’s marketing programs. Their book, “The One to One Future: Building Relationships One Customer At A Time,” has become a classic reference for personalized marketing and sales. One industry expert […]

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Tractor Beverage Company, one of North America’s fastest-growing beverage brands and the only certified organic, non-GMO total beverage solution for food service, is delighted to announce the appointment of Gus Rios as Senior Vice President of Marketing. Rios brings a wealth of experience and expertise to the company, including recent roles at Coca-Cola and PepsiCo.

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Slash aims to corner the Gen Z market with business-focused banking features

About two years ago, Victor Cardenas and Kevin Bai — college dropouts from Stanford University and the University of Waterloo, respectively — built a fintech platform called Slash that lets users create shareable virtual cards to split recurring expenses. Slash quickly became popular with teenagers because its virtual cards were debit-based, available to people 13

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