Crypto Gaining Ground at Retail Checkout
Crypto.com Pay is set to appear at checkout screens across more than a thousand merchant channels after the platform linked with Yuno’s global payment network, a move that could bring digital assets into everyday purchases.
How the Integration Works
Shoppers will select from supported digital currencies when purchasing at any merchant that runs on the Yuno system. The amount is converted instantly, so the price displayed reflects current market rates. This real‑time conversion eliminates the need for manual price adjustments.
Yuno’s merchant base includes roughly 140 million users worldwide, giving crypto‑enabled outlets a sizable audience without needing a separate onboarding process. Such reach allows smaller retailers to tap into a global customer pool.
There is no extra charge for the buyer; the fee structure mirrors traditional card payments, and the settlement is handled by Crypto.com’s backend. Merchants receive the settled value in fiat, shielding them from volatility.
Merchant Reach and Security
The rollout will cover more than 300,000 locations in the United Kingdom, from coffee shops to apparel stores. Brands such as Starbucks, Nike, Apple and Adidas are listed among the early adopters.
Other notable clients of the network – McDonalds, Uber, GoFundMe and Rappi – will also be able to accept coins like BTC, ETH, PYUSD and CRO through the new gateway. The integration also supports tokenized transactions, enhancing privacy for end users.
“Enabling Crypto.com Pay with Yuno accelerates crypto’s path towards mainstream adoption,” said Joe Anzures, EVP of Payments and GM for the Americas at Crypto.com. “Our seamless payment rails and robust security framework allow merchants to tap into a new and growing consumer segment without taking on potential cryptocurrency fluctuations.”
Yuno’s founder Juan Pablo Ortega added that the partnership fits the firm’s goal of cutting operational friction for fast‑scaling businesses. “This partnership enhances the shopping experience for consumers and opens new revenue streams for our merchants,” he said.
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The service complies with SOC 2 and PCI standards, offering a level of assurance familiar to card‑payment operators. Because the connection uses existing APIs, onboarding time drops dramatically.
Wider Industry Moves
Beyond checkout integration, crypto is appearing in sports sponsorships, neobank offerings and large‑scale payment networks. Football clubs have begun displaying digital‑asset ads, while platforms such as Revolut and SoFi have added stablecoin trading and custodial services to their product suites.
Stablecoins – digital tokens pegged to fiat currencies like the US dollar – are gaining traction as a bridge between volatile assets and everyday transactions. Their price stability makes them suitable for everyday purchases, and banks cite them to reduce cross‑border friction.
Mastercard recently announced a program that gathers more than 85 crypto partners to streamline on‑chain payments. Participating firms gain access to a shared liquidity pool, and Crypto.com appears among the enlisted firms.
Visa has taken a step toward blockchain infrastructure by becoming a Super Validator for the Canton Network, a role reserved for highly trusted institutions that support clients exploring privacy‑focused ledger solutions. The validator status grants Visa the ability to process confidential transactions at scale.
While the headline‑grabbing deals draw attention, the underlying shift is toward faster remittance and global payment routes that rely less on legacy rails. Support from major card issuers reassures retailers about fraud protection.
Adoption is accelerating worldwide.
Given the expanding merchant list and the backing of major card networks, the likelihood of crypto payments becoming a routine option at physical and online stores is rising. Analysts expect the volume of crypto‑based sales to grow as consumer confidence keeps pace with regulatory clarity.
