Business leaders predict growth despite uncertainty

Business leaders expect growth in 2026, according to a new survey that also highlights lingering economic uncertainty as a major obstacle.

Tech spending drives confidence in short‑term profit gains

The Forvis Mazars 2026 C‑suite barometer gathered responses from over 3,000 executives across 40 countries. It found that 94% of participants believe their technology transformation projects will boost profits within a year. Artificial intelligence tops the investment list, with 76% of leaders earmarking funds for AI initiatives.

Investment levels rose across the board, as 69% of executives said they are increasing spending in all business areas—a five‑point jump from the previous year. Confidence in handling major trends also grew; 43% now describe themselves as “very confident” in their organization’s preparedness, up from 37% a year earlier.

When asked about strategic priorities for the next three to five years, 39% chose technology‑driven transformation as the top goal. Other priorities included adapting business models to counter competition and tariffs (24%), expanding internationally (23%), and revising talent attraction and retention strategies (22%). Entering new product or service categories and reviewing supply chains each also attracted a comparable share of respondents.

AI adoption and workforce reshaping

Leaders appear to be moving beyond hype and into practical AI implementation. The barometer reports that 61% of C‑suite executives feel “very confident” managing AI, while another 33% are “fairly confident.”

AI adoption is growing.

Restructuring often means new roles, upskilling programs, and a shift in decision‑making processes. While the data do not detail specific outcomes, the trend suggests that AI is becoming a core component of corporate strategy rather than a peripheral experiment.

Related: Carney Rejects China Trade Deal

One could compare this to the early 2010s rollout of cloud computing, where initial skepticism gave way to widespread integration after firms saw tangible cost savings. Similarly, AI now seems to be moving from pilot projects toward mainstream deployment, driven by the promise of efficiency and new revenue streams.

Growth outlook tempered by uncertainty

Despite the optimism, 92% of executives maintain a positive outlook for growth in 2026. However, the sources of that growth are shifting. With organic revenue growth prospects dimming, many leaders are turning to private equity investments and joint ventures as alternative expansion pathways.

Economic uncertainty remains the top concern, cited by 42% of respondents as the most likely factor to curb growth for the fourth consecutive year. Increased competition follows closely, mentioned by 32% of executives. These concerns reflect a broader macro‑economic backdrop of volatile markets and shifting trade policies.

International expansion plans are also evolving. Countries such as Canada, Germany, France, and China are now competing with the United States for investment focus, indicating a more diversified approach to global growth.

Mark Kennedy, partner and chief clients and markets officer at Forvis Mazars Group, said: “Uncertainty is now the norm, but leaders are responding with adaptability, bold investments and a focus on technology‑driven transformation. Our research shows that success in 2026 will depend as much on adaptability as on ambition. The most forward‑thinking organisations are adopting change, investing in people and technology and reshaping their strategies to stay ahead of disruption and competition.”

Overall, the survey paints a picture of executives who are cautiously optimistic, betting on technology—especially AI—to deliver near‑term profit gains while operating in an environment marked by economic headwinds and heightened competition.