Pembrokeshire tourism businesses win top awards
Pembrokeshire’s tourism sector honored its leading businesses at the Croeso Awards 2026, an event celebrating quality, innovation, and environmental responsibility within the county’s visitor economy.
The ceremony recognized Sweet Home Alpaca as a top performer, earning both Attraction of the Year and the Activity, Experience or Tours Award. St Davids Old Farmhouse Brewery also claimed dual honors, securing the Tourism Service/Product Supplier Award and Bro a Byd, an accolade for environmental leadership. Other winners included St Brides Spa Hotel as Hotel of the Year, Lan y Môr for Place to Eat, and The Griffin as Pub of the Year.
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Accessibility and inclusivity featured prominently, with the Pembrokeshire Coast Charitable Trust winning the Accessible & Inclusive Tourism Award. Musselwick Farm Cottages took the Dog Friendly Business Award, while VIP Wales earned the Sustainable & Immersive Experience for Cruise Passengers category. Fforest was named Event of the Year, and Ffion Howells, a chef from Grove of Narberth, received the Rising Star Award for her contributions to the sector.
The ceremony also highlighted efforts to develop future talent through a 12-month mentoring initiative between The Celtic Collection and Pembrokeshire College. Students played key roles in the event, from sourcing local ingredients to preparing a three-course meal, showcasing how educational programs prepare learners for real-world industry needs.
